Who we are !

"We are more than a fashion brand: we are an expression of freedom and authenticity inspired by the music, skate, and surf culture of California. At the heart of our philosophy is the unshakable belief that it's never too late to pursue your passions and embrace your true self. From the relaxed vibes of the waves to the energetic rhythm of music, each of our garments is infused with the essence of Californian life.

Our inspiration arises from lived experiences and our beloved companion, Holly, who has been our muse and adventure buddy along the way. Founded by David R., our clothing captures the essence of eternal youth and passion for life. From the beach to the city streets, our garments reflect the fun, freedom, and authenticity that define us.

In our brand, we believe in community, in the connection between people who share a passion for alternative lifestyle. From the first step on the board to the chords of a guitar, we are here to accompany you at every stage of your journey. Join us and let your spirit keep rolling, no matter your age or where you are in life."